Managing your profile

Your TruePro profile is the first thing homeowners see when they compare quotes. A complete, professional profile significantly increases the likelihood that your quote will be accepted. This article explains how to update your profile and keep your information current.

Business description

Your business description should tell homeowners who you are, how long you have been trading, and what makes you different. Keep it clear and honest — avoid marketing buzzwords. A good description might mention your years of experience, any certifications or trade body memberships, the types of jobs you specialise in, and your service approach.

To update your description: go to Profile > Edit profile and update the "About your business" section.

Trading since year

During onboarding you can declare the year your business started trading. If you entered a recent year (within the last two years) it is displayed on your public profile immediately. If you declared an older year, TruePro reviews it against your business registration and join date before publishing it — you will be notified once it is approved. The "Trading since [year]" line on your profile reassures homeowners that they are dealing with an established business.

Your public profile page

Every pro on TruePro gets a personal public profile page at truepro.co.za/pro/your-slug. This page is designed to serve as your business website — you can share the link with customers, add it to your email signature, or use it on social media. To set up your page, go to Public profile in your navigation menu.

From the public profile settings you can:

• Choose your page URL (e.g. truepro.co.za/pro/plumbpro-sa). Your URL is permanent once set — choose carefully.
• Upload your business logo.
• Select a brand colour for your page header.
• Add a public phone number and email address so customers can contact you directly.
• Link your website, Facebook, Instagram, and Twitter/X pages.

Your page automatically shows your trust badges, review score, trade categories, service area, and before/after photos from completed jobs (where customers have given consent). Customers can also click "Get a quote" directly from your page, which pre-fills you as the preferred pro in their job request — you'll be invited first, and you're guaranteed the chance to quote even if the job's usual quote limit is reached before you respond.

Verifying your website and social links

To stop anyone from listing a website or social page that isn't really theirs, your website, Facebook, Instagram, and Twitter/X links are only shown on your mini-site once you've verified them. After saving a link, a "Verify your links" section appears below the save button on your Public profile page. For each link, add your TruePro mini-site address to the matching spot:

• Website — add the link anywhere on your homepage.
• Facebook — add it in your Page's About > Details > "Links" section.
• Instagram — add it in your bio's "Website" field.
• Twitter/X — add it in your bio's "Website" field.

Then click Link added. The link shows on your mini-site immediately — the TruePro team does a one-time check afterwards. If we can't find it, the link is hidden again and we'll let you know by notification and email so you can fix it and click "Link added" once more.

Before and after photos on your profile

When a customer confirms that a job is complete, they are asked whether they consent to their job's before and after photos appearing on your profile page. Consent is given by default — customers who object can uncheck the option before confirming. If consent is given, the arrival photos your technician took (before photos) and the completion photos appear as a before/after showcase on your public page. If the customer opts out, photos from that job are excluded from your page.

Profile video

You can upload a short video to the top of your public profile — a brief introduction to your business or a showcase of your past work. Profiles with a video stand out and build trust faster than photos alone. Keep it under 60 seconds for the best experience. Accepted formats: MP4 and MOV, up to 100 MB. To upload or replace your video, go to Profile video in your navigation menu.

Photos

Uploading photos of your past work is one of the most effective ways to build trust with potential customers. Show before-and-after shots, completed installations, or your team at work. Good-quality phone photos are fine — you do not need professional photography. Aim for at least five photos to give homeowners a real sense of your work.

Trade body accreditations

If you are a member of a recognised South African trade body — such as IOPSA (plumbers), ECASA (electrical contractors), or PIRB (roofers) — you can add your membership to your profile. Go to Profile > Accreditations and upload your membership certificate. The TruePro team verifies the document and, once approved, displays a blue badge on your profile. These badges signal professionalism and give homeowners additional confidence.

Service areas

Your service areas determine which leads you receive. Keep them accurate — if you add suburbs you cannot realistically reach, you will receive leads you cannot service and your response rate will drop. To update your service areas, go to Profile > Service areas.

Insurance renewal

Your public liability insurance certificate has an expiry date. TruePro will notify you 30 days before it expires. When you renew your policy, upload the new certificate through Profile > Verification documents. If your insurance lapses and is not renewed, your Insured badge is removed and a warning appears on your public profile until a new certificate is uploaded and approved.

Trust badge display

There are three badges on your TruePro profile:

• Identity Verified — your SA ID has been confirmed by the TruePro team.
• Fully Verified — your identity and banking details have both been confirmed. Every claim you made during registration has been checked.
• Insured — you carry verified public liability insurance. This badge is separate from Fully Verified. You can be Fully Verified without insurance. Insured pros rank highest in customer searches and score up to 23 bonus trust points.

Badges are displayed automatically on your profile once each check is approved. You cannot add or remove them manually — they reflect what the TruePro team has verified. Homeowners place significant weight on these badges when choosing between tradespeople.